Take your brand apart to discover the good stuff.
The brand + the personal = GOLD
Do you have a functional, image or experiential brand? What is the most logical structure for winning the long game? Is the brand story inspire legions? Why is your company the one to lead?
The customer runs your game
This one is easy and ridiculously complicated. No customers = living at home. But what do your customers really want? How do you pinpoint that unspoken, hidden *thing* that makes them choose you? How do you find them?
We'll get you there.
Own your space
What are you really selling? ANSWER HINT: It is not what you do. (sorry...but it's true.) How do you create a competitive advantage in an established market? How do you simultaneously create value for your customers while influencing what they know and how they behave?
Rinse & repeat
What systems are in place to help your team identify ongoing unarticulated customer needs and how to build the solutions to address them? How do you get (and keep) everybody walking and chewing gum at the same time?
What your brand
needs from you
Guts. Our approach is designed to get you pass the B.S. to reveal the authentic truth behind what you do and why. This type of deep thinking is tough but necessary. Let us help you with the heavy lifting.
Why We Exist
After months and months of stagnation, I was mentally, physically and financially exhausted. What started off as an amazing idea was quickly reduced to 'yet another idea' that wasn't sustainable and definitely not profitable. After a particularly difficult night, I had to face the fact that the company wasn't competitive and I had no idea how to make it survive the next day, much less, be competitive. Staring down the abyss of not having the answers was incredibly demoralizing. Feeling the weight of months of bootstrapping with minimal results, I went home to reveal to my husband that I/we were out of money, out hustled and just well...out. As he passed over the tissue to me (and a couple shots of tequila), he said, 'Not yet'.