Why We Exist
After months and months of stagnation, I was mentally, physically and financially exhausted. What started off as an amazing idea was quickly reduced to 'yet another idea' that wasn't sustainable and definitely not profitable. After a particularly difficult night, I had to face the fact that the company wasn't competitive and I had no idea how to make it survive the next day, much less, be competitive. Staring down the abyss of not having the answers was incredibly demoralizing. Feeling the weight of months of bootstrapping with minimal results, I went home to reveal to my husband that I/we were out of money, out hustled and just well...out. As he passed over the tissue to me (and a couple shots of tequila), he said, 'Not yet'.