Success Stories
"Entre-SLAM helps clients craft powerful stories that engage both the minds and hearts of listeners."
David T. Lord
“Christa is an awesome, caring person who helped me get my brand’s story out my head and into a conveyable pitch.”
Jack Simon, EPK-PAGE
1. "We have widened the scope of our offerings, expanded our market and developed a concrete plan to move us forward."
The Project:
Work with an established editing and coaching business to help them determine their competitive advantage.
What We Did:
We worked with the founder to establish the baseline narrative (positioning statement) for the company. After presenting the narrative to the team, we worked with each one to determine the core strengths of each one and how they could be in alignment with overall narrative.
Finally, we presented a new logo and brand treatments for a new website design.
Specific Tasks & Tools
The Business Story Generator Canvas
Online Workshop
Individual and group coaching
Website and Graphic Design
The Digital Marketing PlayBook
“No one else is doing what she is doing—it’s truly way ahead of the game. Going through her process for Edit Prose, my book coaching and editing business, has revitalized our vision, injected the entire team with enthusiasm, and given us clear goals to target.”
— Jeannie Ballew, Founder
Edit Prose
2. "Our Kickstarter Raised over $11K"
THE PROJECT:
KaZoom Books, an online bookseller of animated books, was a candidate to compete in Entre-SLAM Chicago.
WHAT WE DID:
We identified the areas where KaZoom Books messaging was ineffective and worked with the Founder to establish the brand's purpose and the key element that differentiates their business model in the market.
Specific Tasks & Tools
The Business Story Generator Canvas
Individual and group coaching
Performance Coaching
“Since our experience with Entre-SLAM we have solved a major technical problem that will allow us to implement our business model. As a result, we did a successful Kickstarter campaign and raised $11K.”
— Donna Beasley, Founder
KaZoom Books
3. "We're a better company because of the amount of growth we've experienced."
THE PROJECT:
Excuse Me Officer (XMO), a mobile app which acts as a intermediary between citizens and the police. XMO's founder was a candidate to compete in Entre-SLAM Chicago.
WHAT WE DID:
XMO mobile app was already receiving significant support from national organizations such as the NAACP, the ACLU and the Chicago Police Department. What was a missing was a unifying message that supported a platform that brought citizens and police together in productive, positive ways.
Our role was to challenge XMO to create a balance in their message from just focusing on the 'how' to providing a platform for collecting powerful, user generated stories to help instruct better relationships between the community and police.
SPECIFIC TASKS & TOOLS
The Business Story Generator Canvas
Online Workshop
Performance Coaching
"I was challenged to think in ways I had not about my own procedures and reasoning."
— Channing Harris
Excuse Me Officer (XMO)