Your story is powerful.
Let's dig it out.
I remember the night Entre-SLAM went on life support vividly. We had just completed a tough storytelling night in Detroit. It was raining like crazy that night and the Michigan winter was starting to introduce herself on a dark November evening. While technically, the night was relatively smooth, the deeper issue was the fact that a bigger competitor opened up the same night and literally 3 doors down from our event. The classic scene of watching streams of people walk past our event was about as heartbreaking as those who actually stopped to ask directions to the competitor's event. It was a classic example of what happens when you don't know what makes you different and why.
Driving that night, I had to make some tough decisions which included that what I did wasn't unique after all. I had to either figure that out, or shut it down. I chose to figure it out and in doing so, I discovered that a bunch of business, you and old, don't know their real competitive advantage.
Now, finding the answers to those questions for countless companies, is why I get up in the morning. It's a true blessing to work with extremely talented people who just need a bit of sorting help. It's an honor to be a part of their journeys because at the end of the day, the story you don't tell, is probably the one that defines why you do what you do and why the world should care.