Seeking a storytelling component, The Backstage Capital Detroit team invited Entre-SLAM to kick off the cohort. Combining brand storytelling, design thinking and prototyping activities, that teams, hilariously, in many cases to visually convey and articulate the power of their brand’s story.

Every entrepreneur has an interesting story full of failures, successes, chance, and all of the hard work in between. Storytelling is at the core of who we are as human beings, helping us better connect and understand our world.

For McWilliams, much of Entre-SLAM’s thrill comes from the mix diverse groups of presenters.

“You have people with very alternative-based businesses. You have MBA’s at Ross Business School that are launching the next ap…It’s very leveling and engaging,” said McWilliams.

https://www.michiganradio.org/post/stateside-story-slam-competition-entrepreneurs