Take your brand apart to discover the good stuff.
The brand + the personal = GOLD
Do you have a functional, image or experiential brand? What is the most logical structure for winning the long game? Is the brand story inspire legions? Why is your company the one to lead?
The customer runs your game
This one is easy and ridiculously complicated. No customers = living at home. But what do your customers really want? How do you pinpoint that unspoken, hidden *thing* that makes them choose you? How do you find them?
We'll get you there.
Own your space
What are you really selling? ANSWER HINT: It is not what you do. (sorry...but it's true.) How do you create a competitive advantage in an established market? How do you simultaneously create value for your customers while influencing what they know and how they behave?
Rinse & repeat
What systems are in place to help your team identify ongoing unarticulated customer needs and how to build the solutions to address them? How do you get (and keep) everybody walking and chewing gum at the same time?