Peter Drucker on the purpose of business: "There is only one valid definition of business purpose: to create a customer ... The customer is the foundation of a business." Bottom line: Happy customers has a distinct association with a higher return on investment and reduced risk. This webinar will introduce you to the process of discover your competitive strategy by an understanding of the market (customers and competitors) and establish clear objectives.
Length of time: 1.5 hours
Webinar: $125 | Live workshop: $275
Available as a webinar or live workshop: Register
- 1.5 hours
- Pre-Requisites: Completion of the online course: Business Storytelling - Find Your Why.
- Free Street Parking Available
- Light Snacks/Refreshment will be served