Since 2012 storytellers have gathered from retail, tech and social media startups to share stories of purpose

2016 ANNUAL REPORT

Pitching vs Storytelling

Quick Answer:

Pitching focuses on what you do. Storytelling focused on who you are.

Entre-SLAM events and competitions showcase narratives of companies sharing their purpose and the passion behind the vision. At our events, entrepreneurs can kind of let their 'freak flag' fly and be their true selves versus what they think the audience wants to hear. The results are pretty consistent: authentic connections are made and a sense of trust is established early.

Our vibe is fun, welcoming and when you're there, you have definitely entered the No BS zone. The competitions are beautifully diverse and incredibly supportive. Keeping it real, though, inflated egos, alpha male/females don't usually do well because the culture we've built over the years can spot and smell spin a mile away. Usually the ones that start with the equivalent of 'I own every room I go into' are generally the first to flame out.

 

“Storytelling is integral to truly engaging with another individual. Being able to convey what you do, what you stand for and what you want for the future enables you to find the people you need... and to find the people who need you. In a clear and concise fashion, Christa was able to provide the safe and creative space for me to craft my story. I’ve used the story we crafted in many situations and each time I can see people leaning forward and taking note. It’s wonderful and powerful to have worked with her. I’d be more than happy to talk to anyone thinking of engaging with Christa either through her storytelling workshops, her one-on-one sessions or at Entre-SLAM. Drawing a direct line of value wouldn’t be difficult at all."
Miche Rayment, The Hire Effect

 

Vickie J. Lewis, CEO of VMX International. VMX is a woman-owned, minority environmental services company.

Meet C'erra Eddington from Anthony Neil Brand. Her story will take you on a journey while encouraging you to celebrate your own. 

Janet is the founder of Safe Niche Products and she has developed a system to help protect the health of veterinarians and their technicians. 

Muhammad Muzhari, founder of Ballot and an app that bridges the gap between people and politics. 

Ojas Akolkar is the founder/owner of Tribal Fare an artisan destination in Detroit, Michigan. 

Testimonials 

 
 

Being a Founding Partner of Zingerman's, I have been speaking publicly for over 30 years. I have never felt very comfortable in this role. I recently had the great fortune to receive a couple of coaching sessions from Entre-SLAM on the art of "story telling" and I am now looking forward to the next time that I am called upon to present to an audience. The Entre-SLAM team has a marvelous ability to convey understanding and explain what makes a good story and a good delivery. I feel a sense of confidence that I never had before. If you are a novice or a pro, Entre-SLAM can sharpen your skills and make your next presentation a whole lot better.

PAUL SAGINAW, CO-FOUNDER ZINGERMAN'S COMMUNITY OF BUSINESSES

I'm super grateful for Entre-SLAM in helping my company get an even better footing with prospective clients, especially since we were so new. Being a participant and coming in 2nd in that one event you convinced me to enter helped open up doors with two acquaintances who were at the event who are now clients. I'm pretty confident Entre Slam played a big role in me landing them as clients. They've also become friends, which is invaluable. If it wasn't for Entre Slam, neither of those (clients and friends) never would have happened. It is an invaluable tool for networking in a fun and non-boring network event, learning about other companies, learning from other's experiences, and for promoting a philosophy of the (local) business community helping each other out.

RICHARD CHANG NEW FOUNDRY GROUP

"Of all the networking events I've attended over the years, I've never encountered one that is truly cross-cultural and open that enables seasoned entrepreneurs to share their stories and first-year entrepreneurs who are unsure or uneasy in a new crowd be able to engage in a relaxing way. Entre-SLAM effectively serves both audiences. Our business has gained valuable exposure, and we've developed over eight new business relationships as a result, some of our strongest. We're excited to see how the program expands from here."

ANGELA BARBASH RE-VALUE

"Okay here is the deal . . . I had a Fabulous Time!! What fun and Yes So Out of the Box. You have hit a Nerve and I do believe that Entre-Slam will be very successful. Entrepreneurs and Soloprenuers are always looking for the community of support in some fashion.  Both groups love to share their passion with like minded folks, and the down time and fun allows this atmosphere. With this event it shares that we have more common ground than we realize and it is shared in a fun and eventful way. Not to mention the "Golden Nuggets" that you can pick up in the process of every story shared. My handy dandy notebook has been updated with nuggets from last evening. I'm definitely Planning on attending the 28th and grabbing a few to bring with me! Thanks Christa for reaching back and remembering Soloprenuer Souls like myself, you were a Rock Star on the Mic and throughout the entire evening. I look forward to seeing you again soon! PS:  What a great town to build from. . . I've always loved Ann Arbor!"

YVETTE TERRY HBB

"Entre-Slam has been great place to develop the power of storytelling within a business context, as well as make valuable business connections.  As a winning storyteller at Entre-Slam, I was gifted with a free consulting session with Leslie McGraw of Les Go Social Media Marketing and Training. Several years ago, I created the Social Media Learning Lab, a social media learning incubator for small businesses, but I did not have the right team to keep it going. I approached Leslie about a possible partnership with my organization because she has a deep understanding of social media strategy and has helped dozens of clients through her business.  Our tentative relaunch date is Spring, 2014!"

DEB NYSTROM SOCIAL MEDIA LEARNING LAB

"I loved the Entre-SLAM event! It was inspiring, fun and entertaining. The room and audience size was perfect - people could come and go without disrupting the flow. The music was good - instrumental guitar that was supportive but not dominating and added to the energy of the presentations as well as create a festive atmosphere. The MC was really funny, warm and personal but not over the top and kept us laughing each time he came to the mic. The speakers were interesting and varied - the 5 minute time limit worked well and kept things moving. I liked finding out about all the different businesses and people's journeys. The format with small groups scoring each speaker worked well and was always supportive which would encourage people to tell their stories in the future. The offering of samples of food is such a good idea. People could find out about local food businesses and enjoy delicious tastes throughout the event. The venue employees were friendly and didn't mind giving me just water, and gracious and professional when a glass of water got spilled - they cleaned it up right away with no complaints. I met people and connected with friends throughout the evening and had a great time. Thank you! Jeanne and Christa - congratulations! You have created a positive, fun event where everyone wins! I'm so glad I came and will recommend it to others in Michigan."

JULIE AUSTIN - JULIEAUSTIN.COM

"The diversity of entrepreneurs and the engaging nature of their stories was a wonderful surprise! What a unique, entertaining setting to learn from those experiencing the highs and lows of independent business in Ann Arbor and SE Michigan. I'll be back!"

ANN CURTIS-ANN CURTIS GROUP

 "Just wanted to congratulate you and Christa on the very successful Entreslam last night. Lots of fun. Extremely well produced - a 10.9... and truly genuine roots."

SUSAN GARDNER - GARDNER COMMUNICATIONS

 "A stunning success. You should be very proud. Congrats!"

ROB REINHART EXECUTIVE PRODUCER - ACOUSTIC CAFE

"I thought the evening was a huge success!  I enjoyed meeting people in a relaxed setting as well as getting the opportunity to learn about the people and not just their businesses!! Kudos to you Christa and Jeannie for organizing such a unique and wonderful event.  I'm looking forward to next month's Entre-Slam!!"

ANGELA BARR GREAT ESCAPES TRAVEL AGENCY

 "I really enjoyed the event and meeting like minded people. Thank you for organizing! I think it'll get far!"

PAIVO KINNUNEN - LIFE MAGNETICS

 "You two and your crew did an outstanding job with the event.  The organization, the promotion, and the execution were all top notch!  It was really fun to be part of it and I hope to come to the next one as well. Keep up the great work."

CALLAN LOO- PEACEFUL CROSSINGS

"What a great evening you created for us. Thank you. You certainly achieved your goal of getting the entrepreneurs together for a good time. I loved it."

BERTIE BONNELL RETIRED MARKETING EXECUTIVE AND BEST-SELLING AUTHOR

 "You brought together a wonderful, fun group of smart folks to share about their lives, struggles and successes. Christa is delightful. She certainly challenged us to see another side of the military. This was like a church experience - in the charismatic venue. Keep up the good work, cause I know there as a lot of work that went into that."

MARIJO GROGAN SPIRAL HEALING