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A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
— Stephen King of WPP Group, London

The Brand & Founder Stories

The stories your company tells itself both internally and externally, form the "self-consciousness" of the organization and teach employees in a variety of subtle and not-so-subtle ways how they should think of themselves, how they should behave and what the company truly values. Ultimately your company's success hinges on whether your leaders and managers are themselves living examples of the brand's values. We'll work with your team to determine the most appropriate marketing channels and their structure. Build an understanding of not just what consumers want to buy but how they want to buy.

What We'll Accomplish Together:

  • A Brand Valuation Assessment
  • Brand Creative Brief
  • A Competitive and Market Channel Brief

The Customer and Market Stories

What is the unique solution that you deliver for your customer's most important problem? What is it that your customers really want? Beyond traditional demographics, what motivates them and why type of client are they? How will your offering simultaneously create value for your customers while influencing what they know how they behave? How do you create a competitive advantage in an established market?

What We'll Accomplish Together:

  • A Customer Discover Brief

Social Engagement Storytelling

The number of followers on your accounts is not a measure of success. We'll help you build a strategy that motivates the virtual customer base to act as well as understand your customer touch points and how to leverage social media platforms to engage them.

What We'll Accomplish Together:

  • Social Engagement Brief

Sales Force Performance & Storytelling

How do you know when you have successful sales force? The management of customer information and tools that help the sales force plan its time and be more effective with customers. Improve performance by providing only essential information in a visual, customized and relatively simple format. Show you how to provide salespeople with the data and guidance enabling them to tailor the offering and sales process appropriately for each segment. how are you developing and implementing excellent decisions that turn into best practices that companies can use.

What We'll Accomplish Together:

  • Sales Force Performance Brief